The Back 9 of Life Philosophy

The phrase “The Back 9 of Life” is a golf analogy used to characterize the second half of life.

Are you in the second half of your life?  With the average life span now in the mid-80's, most of us would enter this
stage in our early 40’s.  However, we are unlikely to give this concept much thought while engaged in the day-to-day
activities of work and family.  But there will likely come a point when something will trigger this ‘second half of life’
awareness.  

The important point is that, "The Back 9 of Life" is something to celebrate.

So when you see someone wearing one of our shirts or hats you can be sure that person recognizes that maturity is
an asset, a thing to enjoy and savor.  That is someone who is truly celebrating “The Back 9 of Life”!